“A guerilla guide to getting your name in the press | By Todd Lappin
They say that money makes the world go around, but publicity is what really keeps it in motion. It’s no secret that a little bit of celebrity can go a long way toward helping an independent professional drum up new business and extend the reach of a personal brand. But what you may not realize is that you don’t need to hire an expensive PR agency to get your name into the press…”