“Were you at the Web 2.0 conference?” the arriving man asked, by way of thanking the other for saving his place. The kindly schmoe signified in the negative. This was all the encouragement our man needed to launch into an adjective-rich and fact-poor monologue that was loud enough for half the room to hear.
It soon appeared that “Web 2.0” was not only bigger than the Apocalypse but also more profitable. Profitable, that is, for investors like the speaker. Yet the new gold rush must not be confused with the dot-com bubble of the 1990s:
“Web 1.0 was not disruptive. You understand? Web 2.0 is totally disruptive. You know what XML is? You’ve heard about well-formedness? Okay. So anyway—”
And on it ran, like a dentist’s drill in the Gulag.
