Amuro Namie’s PV for “WoWa” is out and I love it to death. Never mind the Queen of Hip Pop, this wacky video has ensured that she’s also empress of my heart. (Not counting the wife, of course. No one tell her I wrote this, she already thinks W are the co-empresses of my heart.) Some of it is strange, some of it is sexy, and some of it is cute… It left me feeling both puzzled and ready to kill in the name of Amuro. But for what reasons, I’m not sure. Is it the cuteness? The strangeness? The sexiness? Is this some clever kind of indoctrination?
I’m not sure.
I mean, I watch Tommy Heavenly6’s excellent “Ready” PV and it’s cute, strange, and sexy – but it’s clear that the strangeness is the defining punky spirit of the video, giving it a bit of edge while playing with the pop cuteness of her image. And while I’m not too hot for the song, Koda Kumi’s “Butterfly” PV is like Four Kumi Characters In Search Of Their Breasts. It’s a bit strange at times, and certainly cute when Kumi decides to show her vulnerability – but sexiness is the driving force of the video.
